The report was based on analysis of the thumbnails for the 740 most popular YouTube videos to date in 2020.
Nearly three-quarters (72%) of the thumbnails examined featured a human face, and 88% were colorful.
Some 70% of the thumbnails contained a title or explanatory text.
Thumbnails for the most popular news-related YouTube videos tended to feature negative emotions such as anger, contempt, disgust, or fear, the analysis found.
Thumbnails for the most popular home and living videos tended to feature sadness.
About the research: The report was based on analysis of the thumbnails for the 740 most popular YouTube videos to date in 2020.
Continue reading "The Anatomy of a Popular YouTube Thumbnail Image" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
- What Makes a Brand Best-in-Class on Social Media
- Clubhouse Accessibility Issues: The Root of Its Decline
- Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
- What Marketers Need to Know About Clubhouse [Infographic]