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Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

The report was based on internal LinkedIn data as well as third-party data. The researchers defined Gen Z as individuals born between 1997 and 2012.

There are approximately 78 million Gen Zers on LinkedIn globally, and the generation now accounts for about 10% of the platform's user base.

Rate of growth on LinkedIn for Gen Z

Most Gen Z members on LinkedIn join soon after high school. The most popular areas of study for Gen Z LinkedIn members in North America who attend college are business related.

Gen Z career fields that most often join LinkedIn

Gen Z is at the forefront of changing jobs in 2021, with job transitions reflected on LinkedIn up 80% year-over-year. This is the biggest year-over-year increase of any generation.

Job transitions on LinkedIn by generation

The most popular LinkedIn Learning courses with Gen Z cover areas such as Microsoft Excel, project management, and SQL.

Top 10 LinkedIn Learning courses for Gen Z

About the research: The report was based on internal LinkedIn data as well as third-party data. The researchers defined Gen Z as individuals born between 1997 and 2012.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji