The report was based on data from a survey conducted in December 2021 among 120 senior-level marketers and 110 executives at marketing agencies.
Some 45% of marketers say they expect the current workload split between in-house staff and marketing agencies to stay the same over the next few years,18% expect in-house staff to handle a smaller share of work, and 37% say they expect in-house staff to handle a greater share of work.
Executives at marketing agencies also do not foresee major changes, with 52% saying they expect the split of work between their agency and their clients' in-house teams to remain the same in 2022.
Some 70% of marketers say they did not cut back on the number of marketing agencies they partner with in 2021.
About the research: The report was based on data from a survey conducted in December 2021 among 120 senior-level marketers and 110 executives at marketing agencies.
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