Please accept all cookies to ensure proper website functionality. Set my cookie preferences

People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.

The report was based on data from a survey conducted in June and July, 2021, among 21,503 people age 16 and older from 29 countries.

Some 43% of respondents say they consider whether an organization keeps its promises as one of the two or three most important attributes for building trust and 42% say they consider being open and transparent as one of the most important attributes.

Attributes that are important for trusting an organization

Among different media channels/sources of information that they were asked about, people say they have the most trust in face-to-face interactions with colleagues/friends/family (27% say they trust a great deal) and the least trust in online blogs/forums (12%)

Which media sources people trust

Among different types of organizations that they were asked about, people say they have the least trust in social media companies (only 17% of those surveyed globally rate as trustworthy).

Trust in organizations by industry

About the research: The report was based on data from a survey conducted in June and July, 2021, among 21,503 people age 16 and older from 29 countries.

Continue reading "What Makes People Trust an Organization?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji