Time is running out to join us (live or online) for all the inspiration and tactical know-how you need to succeed in 2023... and beyond.

Marketing Addictionary: Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.

Usage: "Organizations should be sharply attuned to their Badvocates."

Word created by Elizabeth Rizzo.

Got another definition for "Badvocate"? Or do you have another word you've created? Add it to the Marketing Addictionary.

You can follow the Marketing Addicitionary on Twitter at MarketingWord.

Got an idea for a MarketingProfs Daily Chirp? Shout it out! 

Sign up for free to read the full article. Enter your email address to keep reading ...