Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.

In other words, you need a strategy. 

To help you plan a social media strategy, BigThunk Internet Marketing and Number 8 Communications jointly created the following infographic:

 

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ABOUT THE AUTHOR

Dave Calibey is the founder of BigThunk, a digital marketing and strategy company that helps its client use websites, email, social media, and local search listings to grow their businesses.

Maura Beaudreault is owner of Number 8 Communications, which specializes in marketing, design, and social media.