Omnichannel loyalty (OCL) is "an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience," according to a Kobie Marketing infographic on OCL.
With OCL, companies engage customers with personalized messages at each touchpoint across various channels. The businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
Unfortunately, most businesses ignore the big data needed to drive an OCL initiative. Only 10% of real-time data is used, which means myriad missed opportunities.
However, if more companies really understood the importance of giving customers the right offer at the right time, they'd use data to find out just when those times are... and how to best engage their customers.
The following infographic covers missed opportunities, the "always addressable consumer," the importance of delivering lifetime value, the role of social media in OCL, and more.
Continue reading "Omnichannel Loyalty: The New Customer Connection [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Customer Relationships:
Boost Your Sales With Strategic Gifting [Infographic]
Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation. read this »
How to Use Empathy in Your B2B Brand Storytelling
Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. read this »
The Role of Customer Empathy in the Future of Marketing
As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing. read this »
How to Offer More Value to Your Crisis-Stricken Customers [Infographic]
The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever. read this »
CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now
The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during the pandemic. read this »
Planning Your COVID-Related Communications: A Flowchart [Infographic]
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. read this »