Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Which brands are getting the most social media attention during the 2014 Winter Olympics? Find out in the following infographic by Offerpop.

Compared with the social media activity of the 2012 London Olympics, this year's Games lagged, at least initially. The hashtag #London2012 boasted 3 million tweets in its first five days vs. the 2.2 million tweets of #Sochi2014's first five days.

The country that used the #Sochi2014 tag the most is Canada, followed by the United States, then Great Britain.

On Twitter, Coca-Cola won gold as the most-tweeted brand by being mentioned in 6,500 tweets.

In second place, #BecauseofMom (for a P&G campaign) was used in 5,800 tweets. Chevy was third, having been mentioned in 3,000 tweets.

To find out more, check out the infographic:

Sign up for free to read the full article. Continue reading "How Sochi Does Social Media [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski