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Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it.

A total of 91% of social dads use Facebook weekly; 60% use Twitter weekly, according to the following Social Media Link infographic. (Only 49% use Instagram weekly.)

Social dads love to share about their children; 70% do so at least a couple of times a month. But 71% of social dads also like to receive recommendations for products/services for their children, states Social Media Link.

"When social dads engage with brands online, they typically connect with electronics/gadget brands (77%), food/beverage brands (77%), and men's grooming (63%)."

To find out more social dads and how to reach them, tap or click on the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski