Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it.

A total of 91% of social dads use Facebook weekly; 60% use Twitter weekly, according to the following Social Media Link infographic. (Only 49% use Instagram weekly.)

Social dads love to share about their children; 70% do so at least a couple of times a month. But 71% of social dads also like to receive recommendations for products/services for their children, states Social Media Link.

"When social dads engage with brands online, they typically connect with electronics/gadget brands (77%), food/beverage brands (77%), and men's grooming (63%)."

To find out more social dads and how to reach them, tap or click on the infographic.

Sign up for free to read the full article. Continue reading "How Dads Participate in Social Media [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski