Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer?
An influencer can be anyone,from a blogger to a celebrity, the infographic explains, but they must always have credibility and a niche.
Influencers are generally compensated with money or samples. Before you pay just anyone to promote your product, however, be sure the influencers you work with match your brand's tone, style, and mission, the infographic explains.
For more on what influencers do and how they might be able to help your brand grow, check out the infographic:
Continue reading "The Lowdown on Social Media Influencers [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media: