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#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

by Christian Neri  |  
March 18, 2017

This week's 'Skim brings copycats and censorship to a whole new level: Facebook brings Snapchat Stories, almost literally, to Messenger; China decides it's had enough of collecting virtual pinboards; Google takes on Slack with a new suite of communication tools for businesses; YouTube launches new app so users can watch videos together; and much more...

Skim for all the social news you need to know!

1. Has Facebook gone too far with Snapchat clone on Messenger?

The cat's out of the bag: Facebook's going to try to copy every successful Snapchat feature across its own platforms. It tackled filters and augmented reality masks by acquiring MSQRD and introduced a near replica of Snacphat Stories on Instagram, and it has now launched Messenger Day—another Snapchat Stories clone—across iOS and Android devices.

Zuckerberg once tried to buy Snapchat for $3 billion, and it appears Snapchat's wariness triggered a rivalry in which Facebook feels the need to beat the ephemeral messaging app at its own game. But many feel that Messenger Day upended what was a great texting application by adding superfluous buttons and unused features to their home screens.

Have you used Messenger Day? What are your thoughts?

2. Google takes on Slack with new communication tools for businesses

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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  • by Lisa D. Sparks Wed Mar 22, 2017 via web

    You saved the best for last. That 'litbait' campaign for National Read a Book Day was amazing. I love the execution/headlines.

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