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#SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This Week

by Christian Neri  |  
May 13, 2017

This week's 'Skim is all about global growth: Facebook eyes high-quality, original, TV-like shows for as early as this summer; Snapchat's earning report ghost scares investors with growth concerns, and the company releases a suite of new features to combat Instagram; Facebook's latest algorithm change will affect how you share links; Instagram eyes global markets with a brand-new Web sharing feature; the upcoming trend of niche social media platforms; and much more...

Skim for this week's social media digest!

1. Facebook reportedly planning TV-like shows for June

The social network is getting serious about its original-content offering. It's reportedly preparing to premiere up to two dozen TV-like shows in June, and has already greenlit production for several of them.

Facebook is apparently interested in not only in shorter, 5-10-minute shows that would refresh on a daily basis but also longer, more expensive productions (like "House of Cards") made for a home viewing experience—such as via the new Facebook app that brings its video platform to a TV screen near you.

Multiple people briefed on Facebook's latest endeavor say the company has tapped several A-list celebrities to join the shows, so it's clear that the social network's becoming serious about taking on the likes of Netflix, Amazon, YouTube, and Snapchat.

2. Facebook's latest algorithm change means you need to watch what links you share

Facebook is reducing exposure for what it considers low-quality websites in users' News Feeds. Accordingly, Web pages with lots of spammy and shocking ads, or little substantive content, will be devalued in the social network's algorithm and rendered ineligible to become an ad.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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