In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with Google Lens; Instagram ups its Snapchat attack with new face filters; Facebook renews its war on clickbait with new algorithm change, and it cracks down on fake live videos; Twitter highlights new privacy features for users; a major search engine will begin surfacing chatbots in search results; what social platforms influencers care about most; and much more…
Skim for all the latest on the changing social media landscape!
1. Is Facebook replacing LinkedIn as the world's professional social network?
HubSpot's 2017 State of Inbound unveils a dramatic shift in B2B social media marketing, and all brands need to take notice: Nearly as many professionals are opting for Facebook as LinkedIn. Fully 74% of respondents reported using Facebook for professional reasons, versus 78% for LinkedIn.