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#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

by Christian Neri  |  
May 20, 2017

In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with Google Lens; Instagram ups its Snapchat attack with new face filters; Facebook renews its war on clickbait with new algorithm change, and it cracks down on fake live videos; Twitter highlights new privacy features for users; a major search engine will begin surfacing chatbots in search results; what social platforms influencers care about most; and much more…

Skim for all the latest on the changing social media landscape!

1. Is Facebook replacing LinkedIn as the world's professional social network?

HubSpot's 2017 State of Inbound unveils a dramatic shift in B2B social media marketing, and all brands need to take notice: Nearly as many professionals are opting for Facebook as LinkedIn. Fully 74% of respondents reported using Facebook for professional reasons, versus 78% for LinkedIn.

The survey also finds that in certain regions, such as Latin America, people are using Facebook for professional reasons more often than they're using LinkedIn! What does all this mean? B2B marketers who haven't already begun incorporating Facebook ads and a well thought-out strategic plan and budget for the platform might need to start doing so.

The following chart illustrates the radical shift in use of the two social giants, but be sure to check out Josic's write-up for more in-depth analysis of what the change means for marketers.

2. Google brings augmented reality to search with Lens

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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