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#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

by Christian Neri  |  
July 8, 2017
  |  1,114 views

This week's 'Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook successfully completes drone test meant to bring Internet access to rural populations, and it launches new transparency metrics to increase brands' trust; boosting traffic the right way with Instagram Story Ads; how Instagram is driving sales for publishers and could for you, too; how teens use social media and what it means for the future; and much more...

Skim for the latest tips and tricks!

1. Snapchat adds links, voice filters, backdrops to Snaps

A swarm of new Snapchat features was released in the app's latest iOS and Android update to help keep it one step ahead—or at least even—with Instagram.

The new Paperclip tool lets all users add links to their Snaps for followers to swipe up and open them in the platform's internal browser. Backdrops enable users to cut out a part of their Snap and place a colorful, artsy background behind it to make it stand out. And voice filters, previously only a part of certain augmented reality filters, let users remix the audio in any of their Snaps. The battle rages on.


2. Facebook successfully completes second drone test

The social media giant has officially completed the second test of its Internet beaming drone, Aquila. And this time it did it without crashing.


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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