This week's 'Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook successfully completes drone test meant to bring Internet access to rural populations, and it launches new transparency metrics to increase brands' trust; boosting traffic the right way with Instagram Story Ads; how Instagram is driving sales for publishers and could for you, too; how teens use social media and what it means for the future; and much more...

Skim for the latest tips and tricks!

1. Snapchat adds links, voice filters, backdrops to Snaps

A swarm of new Snapchat features was released in the app's latest iOS and Android update to help keep it one step ahead—or at least even—with Instagram.

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ABOUT THE AUTHOR
image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri