This week's 'Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook successfully completes drone test meant to bring Internet access to rural populations, and it launches new transparency metrics to increase brands' trust; boosting traffic the right way with Instagram Story Ads; how Instagram is driving sales for publishers and could for you, too; how teens use social media and what it means for the future; and much more...

Skim for the latest tips and tricks!

1. Snapchat adds links, voice filters, backdrops to Snaps

A swarm of new Snapchat features was released in the app's latest iOS and Android update to help keep it one step ahead—or at least even—with Instagram.