Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

by Christian Neri  |  
July 8, 2017

This week's 'Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook successfully completes drone test meant to bring Internet access to rural populations, and it launches new transparency metrics to increase brands' trust; boosting traffic the right way with Instagram Story Ads; how Instagram is driving sales for publishers and could for you, too; how teens use social media and what it means for the future; and much more...

Skim for the latest tips and tricks!

1. Snapchat adds links, voice filters, backdrops to Snaps

A swarm of new Snapchat features was released in the app's latest iOS and Android update to help keep it one step ahead—or at least even—with Instagram.

The new Paperclip tool lets all users add links to their Snaps for followers to swipe up and open them in the platform's internal browser. Backdrops enable users to cut out a part of their Snap and place a colorful, artsy background behind it to make it stand out. And voice filters, previously only a part of certain augmented reality filters, let users remix the audio in any of their Snaps. The battle rages on.

2. Facebook successfully completes second drone test

The social media giant has officially completed the second test of its Internet beaming drone, Aquila. And this time it did it without crashing.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!