In this week's 'Skim: social media speeds past 3 billion users (and other stats you need to know); how Facebook's new platform for original video could change it forever; LinkedIn expands partners program with new capabilities, and what it could mean for your company or brand; YouTube dives into mobile messaging with new features; Google prepares to launch Snapchat Discover competitor; Snapchat's powerful new tool for marketers; the latest social media trends for B2B marketers; and much more...
Skim for all the highlights you need!
1. Social media hits 3 billion users, shows no sign of slowing
There are now 3 billion of us on social media. That's according to the latest stats from We Are Social and Hootsuite, and indications are there's no slowing down: One million people, on average, joined social media every day in the second quarter of 2017.
It's also clear from the reports that mobile is the future, with 2.78 of those 3 billion social media users already accessing social platforms on their mobile devices.
Even more impressive? Facebook absolutely dominates the list of top platforms, with Facebook, WhatsApp, Messenger, and Instagram rounding out four of the top 10 social networks in terms of number of active users.
2. Facebook launches Watch, a platform for original shows