In this week's 'Skim: Facebook set to spend significantly more than thought on original shows, and hits a major new user milestone; YouTube's major announcements at VidCon, and all about its experimental app now open to all; Instagram's new test to make you share more; Reddit's big video announcement that's wooing marketers; why your brand can't just focus on paid social; and much more...

Skim to keep up with the latest!

1. Facebook ready to funnel up to $3 million per episode for original shows

In case you were wondering just how serious Facebook is about pitting itself against Netflix and Amazon, that $3 million figure should clear things up. The Wall Street Journal reports that Facebook is ready to spend enormous sums per episode for its highest profile shows within its new original programming push.