We've looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what's left?

Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well.  

Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising. For example, it outlines the three ad formats you can choose from on YouTube:

  1. TrueView in-stream ads: These ads play before, during, or after other videos, and viewers can skip the ad after five seconds.
  2. TrueView video discovery ads: The ad appears next to a related video.
  3. Bumper ads: The ads are shorter than six seconds and cannot be skipped.

Once you determine your type of ad, you can target by demographics, geographics, devices, languages, and more.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.