Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well.
- TrueView in-stream ads: These ads play before, during, or after other videos, and viewers can skip the ad after five seconds.
- TrueView video discovery ads: The ad appears next to a related video.
- Bumper ads: The ads are shorter than six seconds and cannot be skipped.
Once you determine your type of ad, you can target by demographics, geographics, devices, languages, and more.