Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Banking is a necessity of modern life, and it can be a sticky industry in that convincing customers to switch banks is especially difficult when their money is tied up in a certain institution.

Accordingly, banking has a lot of opportunity for upselling and cross-selling, and savvy marketers in the industry know how to speak to their customers.

An infographic created from data in a report recently published by Segmint highlights what consumers want in their banks' marketing messages and advertising, and the answer is clear: personalization across channels.

Nearly two-thirds of Millennials, and almost the same proportion of people with children, reported that they wouldn't mind seeing online and social media ads from their bank if the offers are relevant to their financial goals.

To see more about what consumers want in messaging from their banks, see the infographic:

Sign up for free to read the full article. Continue reading "Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.


MarketingProfs Partner