NEW! Marketing Strategy Master Class launches December 1. Learn more

Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and increases revenue.

For those reasons, marketers should be exploring their options for retaining customers. And social media is a good channel to consider to help you keep customers coming back, according to an infographic by digital marketing and Web design agency Branex.

The infographic highlights seven ways social media can help marketers increase customer retention. For example:

  • Rewarding brand advocates on social media can strengthen bonds with some of your most vocal customers, the infographic suggests.
  • Also, since actions taken on social media are often public, others will see your relationships with customers and gain a positive sense of your brand.

Simply listening to what your customers are saying on social can give you a better sense of how to satisfy them, the graphic suggests.

To see why customer retention is important and find some ideas for how to use social media to retain customers, check out the infographic:

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.