Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.

However, actually developing personas can be challenging.

Where exactly should you start? What information should be incorporated? How many personas should you create?

An infographic (below) from Grazitti Interactive explains the process step-by-step, with advice for developing, honing, and humanizing your buyer personas.

Check out the infographic:


Enter your email address to continue reading

Buyer Personas Demystified: Seven Steps to Success [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji