Marketers know that customer relationship management (CRM) systems can be vital for sales and customer experience programs.

But what about for content marketing programs?

An infographic (below) from Brafton explores how CRM software can power stronger and more successful content marketing strategies.

Specifically, it looks at four key benefits that a CRM can deliver: better targeting, more advanced lead generation, more intuitive audience segmentation, and more comprehensive metrics.

Check out the infographic:


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Four Key Benefits of Using a CRM for Content Marketing [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji