These days marketers are both blessed and cursed with an abundance of choice among digital marketing tools.

The smorgasbord of solutions provides incredible opportunities to achieve your marketing goals more quickly, effectively, and efficiently. But it can also be difficult and time-consuming to find what's right for your business.

To help make sense of it all, Smart Insights created an infographic (below) covering its recommendations for the essential digital marketing tools for 2024.

Across 30 martech categories, five tool options in each category are listed.