Americans are more and more becoming familiar with virtual influencers and considering purchasing products endorsed by virtual influencers.

That's according to a recent survey conducted by The Influencer Marketing Factory among 1,000 people age 16 and older in the United States.

An infographic (below) covers key findings from the research.

It looks at people's familiarity with virtual influencers, some of the most popular virtual influencers, and what people think about virtual influencers in marketing campaigns.

Check out the infographic:


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The Rise of Virtual Influencers [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji