Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness.

That's according to a recent report from DemandScience, which was based on data from a survey of 750 senior B2B marketing leaders.

An infographic (below) summarizes key insights from the research.

Specifically, it looks at five key challenges that are leading to ineffective campaigns and wasted spend.

Check out the infographic:

 

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The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji