Before you write the first word of your first message, you need to plan. Learn the ins and outs of planning an email campaign.

Every message you write deserves care and attention, because that's what will inspire results. Learn how subject lines, graphics, and writing, all work together.

Email marketing campaigns have so many moving parts it can feel overwhelming. Get a firm grip on those parts, and take your email campaigns to a new level of success.

Email offers an endless number of opportunities for testing, tweaking, and improving. Learn to gather, analyze, and interpret that data.

Every good content marketing program starts with a plan. Learn to put the ultimate content marketing campaign together in just 90 minutes!

Do you need help in creating content and analyzing its effectiveness? We'll show you the quickest way to get a constant stream of content to your audience.

Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. Learn the two key steps (that most marketers miss) that will ensure success.

Learn foolproof ways to set up your data for easy analysis and real-time campaign optimization, as well as how to dazzle stakeholders with your reporting skills.

Good planning allows your demand gen campaign to grow your company's bottom line—and avoid many common pitfalls that so many organizations encounter.

Developing content for each personae allows for much more targeted marketing. We'll help you understand buyer purchase paths to ensure your campaigns succeed!

Make sure your demand gen campaigns are reaching the right people, at the right times, with the right messages.

In less than two hours you'll learn how moving to a data-driven analysis model will help contribute directly to the financial growth of your organization.

ABM requires a lot of up-front planning, communication with your sales teams, and target account identification. We'll show you quick and easy ways to do so.

ABM is not a one-size-fits-all process. Learn to efficiently create content that's specific to the needs of each of your target accounts.

ABM requires having multiple campaigns running per account. We'll help you ensure that your communication is clear and on-brand, across many different touchpoints.

Collecting data, interpreting information, adjusting your course, and presenting information is just a little different with account-based marketing. Learn the nuances in just 90 minutes!

Identify your ideal customers (and get to know your existing acounts) using search, social, analytics, and more.

Learn to with trusted influencers in your industry to spark awareness, elevate your brand, boost sales, increase loyalty, and build your business.

Take the fear out of marketing automation. Learn quick and easy ways to put MA to work for you in this brand new course.

Looking to build your own marketing dream team? This is it. Learn how smart hiring, compensation, and development can turn your team into superheroes.

Take one pinch of metrics, a dash of number crunching, and a heaping helping of data analysis and you'll get a taste of what Chris Penn brings to this course.