Know-How Exchange : Student Questions

The topic needs to be one YOU care about, not something WE care about.

You're going to be spending a lot of time on this project, so you might as well pick a topic that turns you on.

mgoodman is right. You have to think about something you care about. I will try to give you some ideas to get you thinking, though.

What are you really interested in, something that has a lot of meaning to you. Practically anything you can think of is marketed in some way. Go to the library (or look online) and read a Financial Times, Wall Street Journal, The Economist or Time and you will discover something happening somewhere that is shocking or amazing and business (marketing) is at the core of it.

Perhaps you are interested in preserving our environment. A cause and effect situation could be addressed. Maybe show how an industry markets itself and operates to present a good image and be a good citizen but in reality isn't always a good corporate citizen 100% of the time -- pollution, overpricing?? Are their possible remedies -- what might they be?

Do you like animals? Are you concerned about their welfare? Historians have documented that humans could not exist if they didn't have the help and companionship of animals. Destruction of forests and other natural habitats and mass construction are changing the balance of nature and causing many animals to lose their homes (such as koalas, raccoons and beavers to name a few). You could address the pros and cons of construction coming into pristine areas and rainforests -- the ramifications of building offices and houses in or near geographic areas formerly allocated for wildlife, flora and fauna.

Hope this helps you come up with ideas for a great thesis.