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Topic: Student Questions

Differentiate Between The Core Product, Tangible Product, And Augmented Product

Posted by Anonymous on 5/19/2004 at 4:57 AM ET 50 Points
differentiate between the core product, tangible product, and augmented product.
how to distinguish between product benefits and product features and why this distinction important for marketers?
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  • Posted by Blaine Wilkerson on 5/19/2004 at 9:03 AM Accepted
    Core product- The centralized product that can be modified into many forms, i.e. an engine, computer program, molecule.

    Tangible product - anything actual. You can touch it, see it, use it. Examples range from written reports to guided missiles

    Augmented product - Based on the core product, this refers to anything added to make the core more appealing or perceive value. I.E. Turbo charged, Vitamin E Fortified, Recommended by Jay-Lo or Damita Jo, etc. Think of it like a core product with boob job!

    Good luck.
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