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Know-How Exchange

Topic: E-Marketing

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This question has been answered, and points have been awarded.

How To Send To A Purchased Email List?

Posted by Anonymous on 25 Points
I am working with a client who would like to purchase an email list of 60,000 addresses, acquired from a site (with related content) that MAKES IT CLEAR that they may share your email address with third parties. However, most ESPs seem to have rules prohibiting me from sending to a purchased list. I completely understand that...but while I personally have never purchased an email list before, I know that there are many who do this semi-regularly. Is there an ESP out there who will allow me to send to this list? Ideally, I'm looking for a pay-as-you-go situation such as Vertical Response. Thanks to all for your help and advice!


  • Posted by Phoenix ONE on Accepted
    Most lists you "buy" if they are qualified, solid and opt-ins are never for sale!

    You can only rent the list for email fulfillment by the agency renting the list.

    Lists for sale are scrapped not opt in and major email services will "caveat" your use.

    Caution should be used because you could be classifed as a spammer! Reason a good esp would not give you the list only rent it for use - you never see the names.

    Hope this helps, a good email blast can be great just be cautious on you list and use.

    Good Luck and Happy Marketing ~

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