Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Compare And Contrast The Strategies Of Two Compani
Posted by Anonymous on
6/13/2007 at 12:13 PM ET
Compare and Contrast the Strategies Of two Companies.One of the companies is competing on Price and the other is competing on Innovation.Compare and Contrast these two strategies.Also can you think of two real companies which are currently working in the same marketplace that are competing like this?which strategy is better? Price or Innovation?
6/13/2007 at 5:57 PM
We can't do your homework for you :)
Hopefully this helps to point you in the right direction:
What are the pros and cons of competing on price? When does it make sense? Think of companies that are competing on price - are they winning or losing? Why are they winning - at who's expense? If they are losing, who are they losing to? What strategy is the winning competitor utilizing?
What are the pros and cons of competing on innovation? When does it make sense? Same questions as above.
Is there a commonality between the two?
What are the key differences? Does the same strategy work for all companies? Does it work for the same company at all times (when the company is just starting out vs a mature company)? Think about the product life cycle and what is required.
If you can work on those, it will help you answer the question on which strategy is better.
BACK TO TOP
Post a Comment
The Five Pillars of a Solid Digital Marketing Strategy That ...
by Peter Petralia
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Six Foolproof Ways to Find Influencers on Social Media
by Werner Geyser
Marketers' Top 5 Challenges and How to Overcome Them ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with