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Know-How Exchange

Topic: Taglines/Names

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Need Catch Phrase-mortgage Loan Officer

Posted by Anonymous on 250 Points
I am a Mortgage Loan Officer in desperate need of a catch phrase. A little about me that may help with ideas: I am from South West Louisiana (Cajun Country). The company I work for is called Assurance Financial Group. We are licensed to do business in 10 states.

I am looking for something that I can put on various marketing materials.

Oh, I am female. And if someone wants to think of a play on words my name is Tracey Franzel (pronounced- Fran (like in can), zel (like in elle))

  • Posted by mgoodman on Accepted
    I don't understand. Why are you "in desperate need of a catch phrase?" What's going to be different in your life if you have one? And what is it supposed to communicate?

    Who is going to read or hear your "catch phrase?" What is it you want them to do after they hear it?

    Catch phrases are not a real part of the marketing mix, and you probably ought to get your marketing strategy under control before you go looking for a catch phrase.

    P.S. to Vic: How do you know she is really "the best in the bayou?" Would you use that phrase if you couldn't support it?
  • Posted by RobertaE on Accepted
    LA Loan Lady

    Not so sure its catchy but fits with what you have described above.

    Who is your target market?
    What level of expertise do you want to display?
    What differentiates you from the thousands of others?
    Is this your tag line or going to be placed under your signature?

  • Posted on Accepted
    Tracey Franzell, does mortgages well!
  • Posted by Steve Hoffacker on Accepted

    If this were your business and you were trying to position yourself among other lenders, a tagline or phrase might make more sense. You can have the cutest phrase going and yet your mortgage product may not be competitive - result, no business. You say that your company is licensed in 10 states. Does that mean that you do work in all 10 states as well? Make a name for yourself first. Then worry about a phrase later - if you even need one. By that time, maybe you can proclaim yourself to be Assurance Financial Group's #1 loan officer - something that really will have traction with your customers.

  • Posted on Accepted

    Your catchphrase should not be just any clever saying that fits your industry. It should convey some insight about you, make a reference to your brand promise, or communicate your competitive advantage.

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