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Know-How Exchange

Topic: Career/Training

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This question has been answered, and points have been awarded.

Catchy Title For Training Newsletter...for Clients

Posted by Anonymous on 250 Points
Hi Guys,
I'm looking for a funky/catchy title for a monthly newsletter distributed to a large retail client with updates on their individual stores.

And I'm stumped!!!

Any help would be much appreciated, with the word 'training' or a play on words associated with something along the lines of 'training monthly' 'training extra'.

Many Thanks!! KC

  • Posted by Jay Hamilton-Roth on Accepted
    You Can't Train Me!
    Training Wheels
    The Customer Train Stops Here
    T & D Monthly (Training & Development)
  • Posted by bdggmg on Accepted
    Learning U (or Inspire U or Coaching U)
    Training Tune-up
    Training Ground (or Training Camp)
    Dry Run
    Perfect Aim
    Boot Camp

    Good luck.
  • Posted on Author
    Hi Everyone - thank you all SO much for your help, it's going to help put together a cool new monthly newsletter to kick off 2008!

    Many thanks, Merry Christmas & Best wishes for a successful new year!

  • Posted on Accepted
    Hi Kristin,

    First you need to ask yourself - who is your actual audience? Who is the individual that will receive (and hopefully) read the newsletter?
    This will often have a lot of influence on the name you choose, and can give you ideas on how to make the title more applicable to them and their job role.

    Also, you've let us know that it's about training - but could you be a little more specific? Are you part of a recruitment agency, or offering courses to your clients employees, or something different?

    At the end of the day, the name you choose must not only reiterate what you do, but it must reiterate your brand for the most success.

    Use plays on the name of your company for instant recognition (if clients can spot that it's come from you right away, you will have a far higher readership). Couple this with words that stress the importance of the information inside - essentials, update, etc. Sometimes all it takes is aliteration to make a title that much more catchy.

    Also, even little things such as method of distribution can have an influence on your choice of name - email distribution will often require a no nonsense name that accurately describes the publication in order to make it past overzealous spam filters ;)

    At the end of the day, anyone can use "training monthly" or similar - the best (and easiest) way to differentiate is to play on your company name, and then add a qualifying word that describes what you do.
    Like I always say - break out the thesaurus!

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