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Topic: Student Questions

Importance Of Marketing In An Organization

Posted by Anonymous on 5/23/2008 at 5:01 AM ET 250 Points
full details of importance of marketing in an organisation
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  • Posted on 5/24/2008 at 2:48 AM Accepted
    Marketing is the activity that defines customer needs for the company and defines the relevance of the company to its customers in terms of their needs.

    Thus, marketing is the customer interface of a company, and that makes it all-important.

    Sure hope this helps. All the best!

  • Posted on 5/26/2008 at 3:26 AM Accepted
    It really depends which industry/situation the organization is in on how marketing can contribute because it emcompasses many activities spreading across various disciplines - psychology, accounting etc.

    I quote my favourite lecturer "Marketing is about creating the optimum environment for profitable sales."
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