Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Senior Citizens' Activity Group

Posted by maggie on 250 Points
Need a name for a senior citizens' activity group affiliated with a hospital. Group holds seminars on health issues, interest issues, trips for culture, education, shopping and fun.

  • Posted on Accepted
    That last thing you want in your name is the word "senior." More than one research project indicates that "seniors" resent that label. That said, give some thought to...

    "Your Continuing Education"
    "Continuing To Learn"

    Neither are tied to a specific subject(s), so they're all-inclusive. Hope that helps.

    For Results You Can Take To The Bank!

  • Posted by maggie on Author
    Thanks Phil. These sound more like tag lines, though and I am looking for a group name. Also need to incorporate the fun part.
  • Posted by SteveByrneMarketing on Accepted
    Hi Maggie,

    For some name options ...

    (Hospital) Active Living Center ... would help to know hospital name

    Sunset Active Living Center
    Second Stage Activity Center
    Twilight Fun Center
    Second Life Activity Center

    hope these help,


  • Posted by mgoodman on Accepted
    Focus on the benefit, not on the age of your target audience. If you want to depict middle-aged people that's fine, but don't make the name a "badge" of seniors. Most seniors don't see themselves as seniors, and those who might be interested in activities probably don't feel that "senior."

    Adventures, Exploration, Camaraderie, Healthy Outings ... all of these are age-neutral. Build on them.
  • Posted by rakesh_sethia80 on Accepted
    You May Try These Out:
    "Second Innings"
    "Age No Bar"
    "Excitement After 60" (or what ever age you prefer)
    "Learn While You Retire" or "Learning After Retirement"
    "Senior Players"
    "Experienced Horses" (this would resemble that after certain age also you are still active)

  • Posted by Jay Hamilton-Roth on Accepted
    Are the activities aimed toward seniors or to the general public? What does the hospital affiliation contribute to the group (is there a health-related component)?
  • Posted by maggie on Author
    Thank you very much to all who have made suggestions to this point. In answer to your questions, hospital name is Helen Keller Hospital. Activities are generally open to the public but we get to participate at group rates. The hospital contributes transportation, education and a co-ordinator who arranges our activities. (in order to be a member one must have attained the ripe old age of 55.) Please keep trying!
  • Posted by Jay Hamilton-Roth on Member
    KellerSeniors (to match Kellerbabies)
    Sr. Activities
    Active Senior Society
  • Posted by NovaHammer on Accepted



    GoodLuck from who is 55 plus!
  • Posted by maggie on Author
    This is maybe tougher than I thought. Do you think I should increase points? Please keep thinking!
  • Posted by maggie on Author
    Thanks to all who responded. We'll keep on thnking but appreciate your input.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!