Know-How Exchange : E-Marketing

Whatever you do, don’t use someone else’s strategy or a generic template as the basis for your social media marketing - it won’t apply to your company and will be a waste of time. The only guidelines you need are those telling you how to spread your marketing message which the Social networking sites publish.

I would choose the sites you wish to use and go through them one by one to determine what you are permitted to do and how the site itself guides you to making your activity successful from a technical point of view.

I’m doing the sae exercise at the moment and despite a number of CRM and ERP companies using social networking, none of them have a strategy which is even vaguely relevant to my company


Best wishes


Steve Alker
Xspirt

I agree with Steve Alker. You do not want to use another's strategy as it may not pertain to what will work well with your company's approach. I have listed a few white papers that I have found helpful in managing and creating marketing strategies for successful email contains. The first listed is primarily about managing your email lists and segments effectively to increase ROI. The others are also very helpful in pulling together the strategy.

https://listrak.com/university/List-Management/

https://listrak.com/university/Strategy-Budget/

https://listrak.com/university/Email-Campaign-Workflow/

https://listrak.com/university/driving-traffic/

I hope they help and best wishes!

Jana

Dear Msisk,

Before you get too involved in creating a social media marketing plan or strategy for your company, ask yourself a series of questions:

What's your goal?
Why do you want to apply marketing principles to a social context?
What's your intent?
Why will people be interested in hearing your pitch?

You might also want to read my post on the issue of social media and buying contexts here:

www.marketingprofs.com/ea/qst_question.asp?qstID=28953#185247

I hope this helps.

Gary Bloomer
Wilmington, DE, USA