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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

A Tagline For A Gym Named "aero Gym"

Posted by Anonymous on 250 Points
I need a short but striking tagline. The reason I named it "Aero Gym" because we offer aerobic and non aerobic programs for our clients. I want something that would let my clients feel our gym is open to all sexes.

Or do you think i should change my gym's name?

  • Posted on Accepted
    Please give us some more details about your business;

    Aside from the usual aerobic programs for your clients, what's differentiates your aerobic program/s from others..why it is the ultimate in aerobic, what sets it apart...

  • Posted on Accepted
    Well, let's start at the beginning, with "Aero Gym." That name naturally indicates that your offer aerobic exercises. What it does not indicate is that you also offer non-aerobic exercise.

    So perhaps a name change -or at least considering a name change - is in order.

    Sorry 'bout that.

  • Posted by Chris Blackman on Accepted
    Aero Gym sounds interesting, but it's all about you (the business).

    What is the benefit to the clientele? How could the name best express the value proposition to the client?

    e.g. there's a womens fitness centre near here called Curves - obviously the advantage of going there is a curvy body.

    There's another major chain, though, called Fernwood Womens Health Clubs. (Go figure).

    So, perhaps what you're really selling is health and fitness. The aerobic/anaerobic activity is just how you deliver the results.

    What are people afraid of when they join a gym? Well, many women are scared of being ogled by men. Hence the rise of women-only gyms. Many people are worried the exercise will be too strenuous, or they will be competing with sweaty, smelly, steroid-loading himbos to use each piece of equipment.

    If I were looking for a new gym I would want to know it was clean, well-maintained, air-conditioned, spacious and with all the latest equipment. I would want the experience to be fun and relatively easy - not strenuous, painful and hard work.

    So maybe something along the lines of:

    Fun for Life - Health and Fitness Centre


    Healthy Life - Family Fitness Centre

    Inclusion of the word Family implies both genders, and a range of ages.

    Hope that helps.


  • Posted by Jay Hamilton-Roth on Accepted
    Some tagline ideas to play with:
    * Shape Up. Turn Heads.
    * Shape Up. Slim Down.
    * Give Your Life A New Tone.
  • Posted by Levon on Accepted
    Pointing You Towards A -------> More Healthier You!
  • Posted by NovaHammer on Accepted
    Your Journey... Your Reward...

    It's All About .... (Each client will have different answers)

    Dovetailing Phitness With Physique.

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