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Nokia - Market Targeting & Strategic Positioning
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I am undertaking an assignment for the Nokia Group. I have answered several questions for the assignment, but I am stuck on this one!
- What market targeting and strategic positioning strategies should Nokia Corp adopt?
This question referring to a case study that was written back in 2001.
Stephen Baker “Commentary” Business Week, February 12, 2001, 38.
I tried to find this case study on-line to provide a link, but I could not find it – sorry!
To set the scene, this case study is happening during the time when WAP was a failure, 3G was said to be the next big thing, and Redmond unveiled prototypes of its first Internet phone.
Any ideas or direction that you can provide would me fantastic!
Thanks so much!