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Know-How Exchange

Topic: Student Questions

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This question has been answered, and points have been awarded.

Consumer Needs And Wants

Posted by Anonymous on 25 Points
"Marketing merely reflects the needs or wants of consumers" OR "Marketing shapes consumer needs and wants".

  • Posted by Jay Hamilton-Roth on Member
    Which statement do you think is true? Why? How did you decide - based on your hunch or case studies? Is the statement universally true in all cultures? Why or why not? Is the statement true for both products, services, and belief systems? Why or why not?
  • Posted by Gary Bloomer on Member
    Dear ckativu,

    And? Is this a test? Multiple choice? What exactly are you getting at here? If you've got a question, ask a question, but if you ARE going to ask a question, make it an actual question.

    Of the two statements above, which one do YOU think is more accurate, or effective, or relevant?

    You need here to have both a position, AND an opinion because without either of these things all you've got is two statements and until you can add some element of inquiry and personal opinion, that's what they'll remain.

    Put in some effort. Show some gumption. Give an opinion and do all of these things again and again and people will take you far more seriously.

    Give your viewpoint a context and suddenly, it has form, substance, body, and weight.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by wnelson on Member
    You misunderstand the value of this forum. We don't provide you answers to your cut-and-paste homework problems. We provide insight from experts with centuries of experience in the field of marketing. We have all been to college all over the world and received our degrees - because we worked hard. We worked for decades and continued to work hard to learn the latest in the field to stay on top of our game. We are the top of the industry because we work hard at it versus asking someone to give us an answer. We provide our thoughts and exchange ideas with other professionals. We all learn with this practice.

    So if you would care to provide your thoughts - as a professional equal to us - we gladly will share our thoughts.

    Meantime, please review the Important Guidelines of the forum:

    In particular, please read #5: Experts are happy to help students explore their thoughts, but they will not do their assignments for them. If you are a student, be sure to share your own ideas along with your question.


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