While I'm not sure what your question is, I can interpret most of the acronyms:

B2B--businesses marketing to businesses
B2C--businesses marketing to consumers
C2C--? my only guess is consumer to consumer communications?
G2C--government marketing to consumers

Perhaps you could clarify what you'll be presenting on Saturday.

Simy,

Not to worry, this is what we are here for...

B2B - Business to Business (Think of Cisco or SAP or Oracle - They are a business focused upon selling to businesses that can use their products.)

B2C - Business to Consumer (Think of your favorite fast food restaurant, snack company, or a company like Sony that is focused on getting you the consumer to buy their products.)

C2C - Consumer to Consumer (A bit trickier, but think about eBay or Avon where people who buy, also sell to each other.)

G2C - Government to Consumer (Think of the government selling its used cars or office equipment.)

Each of these business models has an entirely unique approach to marketing in order to meet its customers' needs.

By the way, if you only have 62 points, save them for another question later before your exams... You might want to try and earn some points by helping others in the student section.

Good luck!

Regards,

Mike
Impact Interactions
Building Strategic Interactions for Business Online

The different acronyms (B2B, etc.) are all related to the general process of who is selling to who. Each uses different methods to market, which is why we segment these markets.

The Internet is just one channel for any of these. It has definitely made some areas much bigger (such as C2C, which prior to Ebay was just people placing classified ads or having garage sales), but the Internet did not cause any of these areas to be created (they all existed prior to the Internet).

Notes:
1) the acronyms themselves (not the categories) may have been caused by the Internet. I don't recall having heard these acronyms until Internet companies marketing to businesses (usually Enterprise Software companies - companies selling software to large companies) started using B2B as a buzz word. Then came B2C and so on. I think this was in the 90s.

2) B2B and B2C are commonly used acronyms. I haven't heard C2C all that much, and G2C I had never heard before.

You missed B2G - Business to Government

C2c is a new one - maybe it's like MLM - Multi-Level Marketing (Think Amway, Nutrimetics)

These methods of communication, distribution etc work in any channel. Just that some of them are empowered by the internet.

What did people do before eBay? They put up a sign on a fence, or in a shop window. So they could still do business, albeit on a far more localised basis...

The internet is a great enabler, but it's not the only enabler.

Hope this helps...


ChrisB