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Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
9/30/2004 at 9:05 AM ET
I have to summarise the B2B,B2C,C2C AND G2C this Saturday in Class...I have a vague idea...but can you help me eloquently present to my peers? and not look silly...:-)
P.s- this questinon is important I have exams in December (CIM) and I really need to be on the ball, I'm awarding all the points that I have which is only 62.
9/30/2004 at 9:32 AM
While I'm not sure what your question is, I can interpret most of the acronyms:
B2B--businesses marketing to businesses
B2C--businesses marketing to consumers
C2C--? my only guess is consumer to consumer communications?
G2C--government marketing to consumers
Perhaps you could clarify what you'll be presenting on Saturday.
9/30/2004 at 9:33 AM
Not to worry, this is what we are here for...
B2B - Business to Business (Think of Cisco or SAP or Oracle - They are a business focused upon selling to businesses that can use their products.)
B2C - Business to Consumer (Think of your favorite fast food restaurant, snack company, or a company like Sony that is focused on getting you the consumer to buy their products.)
C2C - Consumer to Consumer (A bit trickier, but think about eBay or Avon where people who buy, also sell to each other.)
G2C - Government to Consumer (Think of the government selling its used cars or office equipment.)
Each of these business models has an entirely unique approach to marketing in order to meet its customers' needs.
By the way, if you only have 62 points, save them for another question later before your exams... You might want to try and earn some points by helping others in the student section.
Building Strategic Interactions for Business Online
9/30/2004 at 10:06 AM
Thank you guys,
I'm am eternally grateful...whenever you are in Trinidad let me know!
9/30/2004 at 10:27 AM
How do these methods work for each in the virtual world though, I thought that these were affiliated with distribution/logistics on the inernet??
Peter (henna gaijin)
9/30/2004 at 1:24 PM
The different acronyms (B2B, etc.) are all related to the general process of who is selling to who. Each uses different methods to market, which is why we segment these markets.
The Internet is just one channel for any of these. It has definitely made some areas much bigger (such as C2C, which prior to Ebay was just people placing classified ads or having garage sales), but the Internet did not cause any of these areas to be created (they all existed prior to the Internet).
1) the acronyms themselves (not the categories) may have been caused by the Internet. I don't recall having heard these acronyms until Internet companies marketing to businesses (usually Enterprise Software companies - companies selling software to large companies) started using B2B as a buzz word. Then came B2C and so on. I think this was in the 90s.
2) B2B and B2C are commonly used acronyms. I haven't heard C2C all that much, and G2C I had never heard before.
9/30/2004 at 3:26 PM
I was mis-informed, however how can these methods be utilised effectively on the internet.
10/1/2004 at 2:49 AM
You missed B2G - Business to Government
C2c is a new one - maybe it's like MLM - Multi-Level Marketing (Think Amway, Nutrimetics)
These methods of communication, distribution etc work in any channel. Just that some of them are empowered by the internet.
What did people do before eBay? They put up a sign on a fence, or in a shop window. So they could still do business, albeit on a far more localised basis...
The internet is a great enabler, but it's not the only enabler.
Hope this helps...
10/1/2004 at 9:29 AM
You all really helped me alot, I'm trying to win some points so I won't be begging next time...:-)
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