Question

Topic: Advertising/PR

Help Me Find A Brief For A Media Planner!!! Help!!

Posted by Anonymous on 10/14/2004 at 2:15 AM ET 125 Points
i need to brief my media planner and i dont have a briefing format, i havent even seen one before and have no idea how it looks, and i need to brief him quick!!!! help!!!
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  • Posted on 10/25/2004 at 8:26 AM Accepted
    You need the followint to start:
    Advertising objectives
    Advertising strategies
    Product background

    Target group
    Demographics
    Product : seasonality/purchase cycle
    Budget
    Media
    Advertising period

    GRPs , OTS, Reach, Frequency, CPM
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