Topic: Advertising/PR

Advertising Psychology Practice To Medical Doctors

Posted by psymed on 25 Points
I want to advertise my existing clinical psychology practice to various Medical doctors (practices) in town, in order to increase referrals. I would prefer making use of email advertising, although physical pamphlet drop offs at the Drs' would also be OK?

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  • Posted by mgoodman on Moderator
    Before we get into the delivery medium issue, let's understand the basic positioning -- the core benefit for your target audience. What's in it for a medical practice/physician to refer patients to you? How will a doctor know when a referral is appropriate? Why YOU? How are you different from, and better than, other clinical psychologists in town?
  • Posted by Jay Hamilton-Roth on Accepted
    Rather than simply advertising to them, why not write a hand-written letter to a few chosen doctors to introduce yourself (after you've researched their practices) and explain how you'd be a great referral for their patients.

    If there's a local meetup for these professionals, attend it to learn when/how/if they refer, and then target your advertising to these issues (rather than guessing).
  • Posted by mgoodman on Accepted
    The point Jay is making is very important. The more personal and specific you can be in your communication the better chance you have that they will actually read/remember what you've presented. Mass mailings -- whether email or printed on dead trees -- don't get the same level of engagement.

    After your introduction your target audience should think, "This person really understands my practice and could be a valuable member of the care team for my patients. I trust them to add real value to my practice."

    What would you say to get that kind of response?

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