Topic: Advertising/PR

What's The Best Way To Market My Comedy Podcast?

Posted by lizziesnoopes on 50 Points
I am distraught, I need to find a way to let the world know about my comedy podcast [url removed], is there a way to build engagement other than paying huge amounts for adverts or what?
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  • Posted by Gary Bloomer on Member
    Who is your ideal listener, and what are you offering in terms of entertainment that similar podcasts don't offer?

    How does your material attract, hold, and focus your audience's attention? Who are the characters in your podcast and what's compelling about them? Why should anyone care?

  • Posted by Jay Hamilton-Roth on Member
    Have you been able to identify your ideal listener and get them to share their love of what you're producing? There's a wealth of people doing comedy podcasts – what makes your angle/approach singularly fun?
  • Posted by mgoodman on Moderator
    "[T]he world" is a very big place, and it's not easy to reach without a substantial investment. See if you can narrow the target audience and be more realistic about your goals.
  • Posted by Mike Steffes on Member
    Yes, there are several ways to build engagement for your podcasts.
    Answering some or all of the questions above will allow giving specific suggestions.
  • Posted by saul.dobney on Member
    Start small. Find people in your local community who like the podcast and ask them to spread the word. Do some stand up/live stuff. Go somewhere with real people and get them involved. Hand out flyers or announcement cards. If people like it, they'll pass them on.

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