Question

Topic: Advertising/PR

Ggle Ad Spend Increase: When Will We See Benefits?

Posted by clotito on 6/9/2025 at 10:26 AM ET 500 Points
We increased our Google Ad spend 40% seven weeks ago, and have seen zero increase in leads. It is managed by an agency (we didn't just throw the money in and stand back).

I understand it takes Google some time to learn the algorithm, but when
should we expect to see some progress?

What do you suggest to improve the performance?
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RESPONSES

  • Posted by Peter (henna gaijin) on 6/9/2025 at 10:38 AM Accepted
    An increase in ad spend should see an almost instantaneous increase in clicks.
  • Posted by Jay Hamilton-Roth on 6/10/2025 at 3:59 PM Member
    Your agency should do regular split tests with ad copy to optimize click through (and leads).
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