Question

Topic: Advertising/PR

Trying Pinterest Ads

Posted by ahmadputraprayoga on 25 Points
As a furniture producer.. i would to ask about promoting my product at pinterest, is it worth it to make a campaign at pinterest? as you can see my product at artnaturalwood.com
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RESPONSES

  • Posted by Gary Bloomer on Member
    Before you advertise on Pinterest it's important to understand where your idea buyers are located. If most of your sales are in and around Java, Singapore, Malaysia, and Australia, it may be better to connect with interior designers, interior design social media streams, style and decorating magazines, and architects throughout the region via direct mail and email, with a range of offers that speak directly to specific needs.
  • Posted by Gary Bloomer on Member
    Two other things:

    1. Given the increased sensitivity these days to the environment and deforestation, clarify where your wood is sourced and how it's harvested. You need to give a rock solid guarantee that your wood is from sustainable, environmentally aware, and/or recycled sources.

    2. You might also want to invest in some kind of plugin that renders an automatic translation of your website copy into other languages, specifically English.

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