Question

Topic: Advertising/PR

Same Ad In 2 Different Languages

Posted by robinholtvluwer on 2/10/2022 at 3:59 AM ET 50 Points
Good morning,

I have a multilingual website and I am advertising in Italy via Google Ads. I now advertise in English but want to do an a/b test to see if advertising in Italian works better. Now you could do an a/b test in google ads, but this is (I think) with a few words. While the entire advertisement has to be translated.

Is the only solution to create both an English and an Italian ad? Or is there another way?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/10/2022 at 8:15 AM Accepted
    You can test title, headline, ad lines, and the displayed URL. All of these can be swapped out in you AB test. Will this suffice?
  • Posted by Peter (henna gaijin) on 2/10/2022 at 11:59 AM Accepted
    I am not sure what the issue you are finding is, as you can A/B test anything, even a 1 word change between ads. Why would you have to translate the whole ad?
  • Posted by mgoodman on 2/14/2022 at 8:15 PM Accepted
    You can test anything you want. I've been involved in this test myself. Changing a few keywords gives a slight improvement. Rewriting the ad to be as effective in Italian as it is in English gives a *dramatic improvement*.

    There's an old axiom in marketing: Expand what you test; test what you expand. I'm not sure why you would test something you wouldn't expand.
  • Posted by Shelley Ryan on 3/1/2022 at 12:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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