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Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Is A Good Example Of Marketing Channels?
Posted by Anonymous on
10/19/2004 at 6:38 PM ET
I would like to see an exaple of what marketing channels are and how they are used.
Peter (henna gaijin)
10/19/2004 at 6:47 PM
Some of a Coca Cola bottling company's marketing channels would be:
- selling through grocery stores in bottle/can form
- selling through convenience stores in bottle/can form
- selling through restaurants in bulk form
- selling through soda machines in bottle/can form
10/19/2004 at 6:49 PM
i have a power point presentation about marketing channels. if you would like a copy please send me an email. (click on my name to get my address)
10/20/2004 at 12:40 AM
Main types of channel:
- Value added Marketer(VAM) or Value added Reseller (VAR), e.g. Brickworks sells bricks to builder, who builds house and sells to ultimate customer.
- Online/Web e.g. Amazon.com
- Retail outlets e.g. groceries from the store
- Wholesale outlets e.g. cash & carry warehouses where you buy full case quantities
- Direct - where you buy direct from the manufacturer
- Dealer networks - e.g. automobiles - like VAM/VARs, they add value by providing service
But any route to market along which a product travels from supplier to end user is termed a Channel, and new ones spring up every day.
Was there one type of Channel in particular that you need more info on?
10/24/2004 at 12:04 PM
As mentioned above, marketing channels exist to link producers/service providers to consumers. The purpose of channels is to provide accesible points for consumers that meet their needs.
Channels are there because mainly producers/service providers are far away from consumers.
E.g. Airline tickets can be bought direct from:
Travel Agent offices / by phone
By phoning airlines directly
Airports - sales counter or kiosk
Online from travel, airline and associated websites
Brand retail store
Online brand store - associated portals and websites
Specialist clothing shops
Hope that helps.
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