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Topic: Student Questions

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This question has been answered, and points have been awarded.

What Is A Good Example Of Marketing Channels?

Posted by Anonymous on 125 Points
I would like to see an exaple of what marketing channels are and how they are used.

  • Posted by Peter (henna gaijin) on Accepted
    Some of a Coca Cola bottling company's marketing channels would be:
    - selling through grocery stores in bottle/can form
    - selling through convenience stores in bottle/can form
    - selling through restaurants in bulk form
    - selling through soda machines in bottle/can form
  • Posted by Carl Crawford on Accepted
    hi ftamasi,

    i have a power point presentation about marketing channels. if you would like a copy please send me an email. (click on my name to get my address)

    Carl Crawford
  • Posted by Chris Blackman on Accepted
    Main types of channel:

    - Value added Marketer(VAM) or Value added Reseller (VAR), e.g. Brickworks sells bricks to builder, who builds house and sells to ultimate customer.

    - Online/Web e.g. Amazon.com

    - Retail outlets e.g. groceries from the store

    - Wholesale outlets e.g. cash & carry warehouses where you buy full case quantities

    - Direct - where you buy direct from the manufacturer

    - Dealer networks - e.g. automobiles - like VAM/VARs, they add value by providing service


    But any route to market along which a product travels from supplier to end user is termed a Channel, and new ones spring up every day.

    Was there one type of Channel in particular that you need more info on?


    ChrisB
  • Posted on Accepted
    Hi Ftamasi

    As mentioned above, marketing channels exist to link producers/service providers to consumers. The purpose of channels is to provide accesible points for consumers that meet their needs.

    Channels are there because mainly producers/service providers are far away from consumers.

    E.g. Airline tickets can be bought direct from:

    Travel Agent offices / by phone
    By phoning airlines directly
    Airline offices
    Airports - sales counter or kiosk
    Online from travel, airline and associated websites

    Clothing:

    Department stores
    Brand retail store
    Online brand store - associated portals and websites
    Mail Order
    Boutiques
    Warehouses
    Specialist retailers
    Specialist clothing shops
    Market stalls

    Hope that helps.

    Zahid Adil

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