Become a Member
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Is A Good Example Of Marketing Channels?
Posted by Anonymous on
10/19/2004 at 6:38 PM ET
I would like to see an exaple of what marketing channels are and how they are used.
Peter (henna gaijin)
10/19/2004 at 6:47 PM
Some of a Coca Cola bottling company's marketing channels would be:
- selling through grocery stores in bottle/can form
- selling through convenience stores in bottle/can form
- selling through restaurants in bulk form
- selling through soda machines in bottle/can form
10/19/2004 at 6:49 PM
i have a power point presentation about marketing channels. if you would like a copy please send me an email. (click on my name to get my address)
10/20/2004 at 12:40 AM
Main types of channel:
- Value added Marketer(VAM) or Value added Reseller (VAR), e.g. Brickworks sells bricks to builder, who builds house and sells to ultimate customer.
- Online/Web e.g. Amazon.com
- Retail outlets e.g. groceries from the store
- Wholesale outlets e.g. cash & carry warehouses where you buy full case quantities
- Direct - where you buy direct from the manufacturer
- Dealer networks - e.g. automobiles - like VAM/VARs, they add value by providing service
But any route to market along which a product travels from supplier to end user is termed a Channel, and new ones spring up every day.
Was there one type of Channel in particular that you need more info on?
10/24/2004 at 12:04 PM
As mentioned above, marketing channels exist to link producers/service providers to consumers. The purpose of channels is to provide accesible points for consumers that meet their needs.
Channels are there because mainly producers/service providers are far away from consumers.
E.g. Airline tickets can be bought direct from:
Travel Agent offices / by phone
By phoning airlines directly
Airports - sales counter or kiosk
Online from travel, airline and associated websites
Brand retail store
Online brand store - associated portals and websites
Specialist clothing shops
Hope that helps.
BACK TO TOP
Post a Comment
RIP SlideShare, It Was Good While It Lasted
by Mathew Sweezey
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and ...
by Ayaz Nanji
How to Craft a Brand Positioning Strategy in Four Steps
by Naida Alabata
The Psychology of Advertising: Thinking vs. Feeling [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with