Know-How Exchange : E-Marketing

Ran: I know quite a few folks in the email marketing privacy/deliverability space. Give me a few days and I'll see what I can dig up.

Check out this Privacy Policy Generator from the DMA

https://www.the-dma.org/privacy/privacypolicygenerator.shtml

Ran: More detail, directly from my friend/colleague Dennis Dayman:

Well there are a few ways to do this. One is by a privacy policy and the other is by adding in a few quick bullet points on the sign-up form for the user to quickly parse. i.e. By submitting this form you will be added to our newsletter and can unsubscribe from within that. or better yet, by filling out this form you will receive an invite email to join our email list and only will be added if you opt-in from within that welcome email.

DMA's Privacy Policy Generator - https://www.dmaresponsibility.org/PPG/

Tips for optimizing your privacy policy:
*Write it for consumers
*Keep it short
*Index it or give it headers so people can find what they want quickly
*Audit the policy at least once a year (and have non-lawyers also read it for clarity)
*Link out to relevant sections of your policy to "contact us" features so readers with questions can get answers
*Inform customers about policy changes, but be sure to do so before the changes go public and give people a chance to change preferences prior to launch
*Highlight the policy throughout the site

Organization for Economic Co-operation and Development (OECD) – Privacy Policy Generator - https://www2.oecd.org/pwv3/

I like Eloqua's privacy policy, but I'm partial :) - https://www.eloqua.com/trust/Privacy_Policy.html

Check out our contact us form. - https://www.eloqua.com/contact/. "Fill out the form below and we will follow up via email or phone. You will receive a set of informational emails customized to your interests. Eloqua will not sell or disclose your information to third parties."