Question

Topic: Taglines/Names

Customer Feedback Survey Program Name

Posted by gillian.glassanos on 9/19/2012 at 5:03 PM ET 125 Points
Need a good name for a customer feedback survey program. We sell IT/Storage hardware but it doesn't need to be related to that, just a good solid name.
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RESPONSES

  • Posted by mgoodman on 9/19/2012 at 6:38 PM Accepted
    Why do you need a name for a survey program? Who is the name for? What action do you want them to take when they hear the name? What do you want the name to communicate?

    "Good solid name[s]" are more a function of the target audience, and their desired benefit, than of the thing they're naming.
  • Posted by gillian.glassanos on 9/20/2012 at 9:15 AM Author
    It's for internal rebranding of our voice of customer program.


    "What action do you want them to take when they hear the name? What do you want the name to communicate?"

    I'd like employees to associate reporting and analysis of valuable customer feedback with the name; a representation of company metrics/scorecard that combine customer sentiment with quality metrics.



  • Posted by Jay Hamilton-Roth on 9/20/2012 at 9:54 AM Accepted
    Sold On Us?
    Why Did You Buy?
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