Question

Topic: Career/Training

Fresh Graduated Needs Tips In Marketing Area!

Posted by Anonymous on 10/28/2012 at 5:54 AM ET 25 Points
I just graduated from university with a Bachelor’s degree in Political Science and International Relations but i want to focus on my career in MArketing and Brand Management. I have experiences in sales, planning, managing organizations and Brand MAnagement.

Here is my problem
When I look for a job, even for entry level, they want at least 1 year experience and a degree related with marketing.

I believe that i born for this job (i realize when i get my internship) and i have only my 4 month internship about it so its nothing to get hired.

So what should I do?
Where should I start?

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RESPONSES

  • Posted by SteveByrneMarketing on 10/28/2012 at 5:54 PM Accepted
    "... Bachelor’s degree in Political Science and International Relations", this background might help you get a foot in the door of political management & marketing. You might have to start out doing volunteer work in telemarketing, direct mail, event planning etc. Then over time, you could develop a marketing project proposal for a fee. Gaining a good reputation in political branding and marketing will also create a personal brand, your branding plan for you.

    And as Phil suggests, it's a good idea to continue your education by taking marketing classes.



  • Posted by mgoodman on 10/28/2012 at 7:57 PM Accepted
    Unless you get extremely lucky, you're going to have to learn the nuts and bolts of the career you want before anyone will hire you to perform. That probably means going back to school for an MBA or other graduate degree in the field you want to pursue.

    You can start by reading some books on Marketing, and you can do some volunteer work, take a few courses, etc. But sooner or later you need to demonstrate that you're committed to your career and have the basic knowledge and skills to be successful. My sense is that you'll do best by getting an MBA degree.

    No shortcuts or free lunches, I'm afraid. Just be very sure this is what you want before you invest a lot of time, effort, money and emotional energy in the process.
  • Posted by Gary Bloomer on 10/30/2012 at 12:57 PM Accepted
    A prospective employer needs to know what you bring to the table and how your skills can benefit them. Success lies in aligning your skills (and what you can do) with the desires of the company you're looking to work for.

    No one in education teaches this simple, fundamental truth because it's TOO simple, and because it's TOO obvious.

    My co-contributors have given you valuable advice: heed it.
  • Posted by Gary Bloomer on 10/30/2012 at 1:01 PM Member
    Start by reading, re-reading, and by taking notes on the
    top ten books on marketing.

    You must understand the subject before you can study it
    in depth and before you can begin formulating your own thoughts and applying them in the real world.

    Then carry out the same exercise with books on branding.

    Know this and bind it to your soul with hoops of steel: marketing is not branding and branding is not marketing.

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