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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline For Milk Powder Product

Posted by yatin.pharma on 250 Points
I am launching a new malted milk based hot drink. Need a cachy title as well as tag line for the same. ex. Horlicks-taller stronger and sharper.

  • Posted by Moriarty on Accepted
    "Just add hot water!"

    ahem! We need a little more about you and your business - and your target customer. We can do better then. Gemma xx
  • Posted on Accepted
    By "catchy" title, I assume you mean a product name, right. Let's start with forgetting "catchy." What you want is a name that will have meaning for your intended buyers...and to do that we'll need a lot more information about your product, your target market, even packaging and where it can be bought.

    Incidentally, the best time to work on a tagline is after you've selected a name for you rroduct.
  • Posted on Accepted
    Yes...we'd love to know who your target customer is...what unique benefit that customer would derive from your product as opposed to other, more established brands...are you planning to take the brand national immediately or do you want to start off as a regional and grow into a national, household name...what is your distribution strategy?
  • Posted by Gail@PUBLISIDE on Accepted
    Tagline: Because you can't be too rich or too hot

    Has a little edge yet if your product is as good as Horlick's, it will fit well.

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