Question

Topic: Advertising/PR

Quotes In A Press Release

Posted by Anonymous on 12/7/2012 at 1:39 PM ET 250 Points
Hello,

I am working on a press release for a nonprofit announcing that we've received 2 grants sponsoring a tech program for our students (we are an after-school program). The grants are from two different organizations and only one has provided a quote. Would be ok. to launch the press release with a quote from one of the organizations only? Would it appear as if we are favoring one organization over the other?

Thanks,

Nancy
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RESPONSES

  • Posted by Moriarty on 12/7/2012 at 2:11 PM Accepted
    Nancy,

    you can hardly be blamed if someone doesn't bother to supply you with information that would do them some good. You could always call the other organization by phone or email and let them know that you will go ahead without them if they don't want to join in. Or you could explain that one of the organizations didn't comment?

    Moriarty.
  • Posted by mgoodman on 12/7/2012 at 3:00 PM Accepted
    Who is the primary target audience for the press release? What is it you want to happen as a result of the press release? What's the objective?

    It seems to me that once you have the objective clearly defined, your question will answer itself.
  • Posted by Gary Bloomer on 12/7/2012 at 3:04 PM Accepted
    Call the second source, talk to whoever is in charge of PR and ask for a comment that you can include in your release.
  • Posted by Jay Hamilton-Roth on 12/7/2012 at 3:36 PM Accepted
    Or, you can get a quote from the students - saying how much they appreciate the organization to keep the program funded...
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